When people think of food they tend to think of how it tastes. However the fact is that there is a period before what we eat goes into our mouths. When you are in a grocery store or a supermarket you look along shelves and decide what you want to buy. Inevitably the images of the products tend to attract attention and this is why choosing the right food packaging illustration is so important.
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
However you may also have to factor in agency fees into the final cost. An independent illustrator may not need to charge an agency fee but may well be less experienced than someone who gets a lot of agency work. There is also the issue of your own personal preference in terms of their style.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
The right kind of illustration will depend on the kind of target market you are after. For example the pictures used to illustrate an upmarket brand of fillet steak will be different from a range of hamburgers marketed at children. While on a basic level they are both meat they are aimed at very different markets and therefore need to be shown in the right way.
This is why before approaching an illustrator you need to consider this. Think about your target audience. Once you have an idea of who you are marketing the product towards it then helps to look around and see similar products on the shelves. You do not and should not wish to copy other designs but it can help to generate ideas for a final brief.
A brief should provide details of your product, your target demographic and an idea of the kind of illustration you want. Ideally you should also provide some kind of rough mock up and some reference material. Additional information such as this can often make it easier for an illustrator to know what you want.
You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.
However you may also have to factor in agency fees into the final cost. An independent illustrator may not need to charge an agency fee but may well be less experienced than someone who gets a lot of agency work. There is also the issue of your own personal preference in terms of their style.
This is why you should know the background of the illustrator. Meeting them in person is a good chance to discuss their work. They should be willing to say where they studied and mention previous clients they have worked with. Ideally they will also have testimonials and people you can contact.
You can find a number of food illustration agencies and independent illustrators online. As well as looking for the illustrators themselves you should also look for feedback from clients who have used their services in the past. This will make it easier to choose someone who is best suited to your needs and to help get your product packaging illustrations looking as appetising as possible!
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