FaceBook has over 1.32 billion registered users and over 839 million daily users, this makes it the biggest social media platform available today. This huge number of people makes FaceBook advertising a must for any company or individual wishing to advertise their services or goods to all the FaceBook users. FaceBook advertising has been proven to offer better results than traditional modes of advertising such as print media or visual media. This is because of its viral nature of marketing. While opting to advertise on FaceBook there are a number of factors that one must consider.
The most crucial factor to think about is the target demographic. You discover that facebook has many users that are as youthful as 13 years of age, which ideally means that a marketing campaign should be targeted to the youth. You should keep this in mind if you really want to obtain the greatest benefits from your marketing efforts.
FaceBook offers promoted ads, these costs vary between 5$ and 200$ per day. The different budgets vary with the number of ad or page views you will get at the end of the day. Considering this, you shall be able to come up with a budget that successfully offers you the targeted ad and pages views and thus the success of your advertising campaign.
It is also important to consider your intended outcome. For instance, you need to know whether you are looking for sales revenues, if you want page likes, or if you simply want to get the word out on your services. Putting this into consideration will inform your decision and help you come up with a FaceBook advertising strategy that will work well for you or your firm.
It is also good to put into consideration the time you want the advertisement to run for. As earlier stated, FaceBook offers a wide selection of budgetary ad options. Considering this will enable you budget well for your ad campaign and this will subsequently affect the success of your campaign. You find that ads that run for longer tend to be more successful.
You should also consider your Geo-location; FaceBook is used by people in all parts of the world. It would be an effort in futility for you to advertise service or goods in for instance Toronto to a demographic that is in South Africa. You should opt to advertise in your geo-location as this will offer service to people who are close to you and your business and thus this may increase your sale revenues.
There are different groups on FaceBook. Each group is dedicated to specific topics and subjects. You should consider the number of groups available for the service whatever you plan to advertise. For instance, you find that groups related to weight loss and affiliate marketing are more than others groups. If you are planning to advertise a service that no one else offers, a targeted keyword group is an effective cheap way to advertise.
The nature of the ad you need to run can also be important. You might find that some exact key phrases may attract page views and likes than the others. If offering something for example weight reduction, it might be well to develop an advertisement that effectively conveys to a person who expects to slim down. This should help you greatly in coining an advertisement that will work nicely.
The most crucial factor to think about is the target demographic. You discover that facebook has many users that are as youthful as 13 years of age, which ideally means that a marketing campaign should be targeted to the youth. You should keep this in mind if you really want to obtain the greatest benefits from your marketing efforts.
FaceBook offers promoted ads, these costs vary between 5$ and 200$ per day. The different budgets vary with the number of ad or page views you will get at the end of the day. Considering this, you shall be able to come up with a budget that successfully offers you the targeted ad and pages views and thus the success of your advertising campaign.
It is also important to consider your intended outcome. For instance, you need to know whether you are looking for sales revenues, if you want page likes, or if you simply want to get the word out on your services. Putting this into consideration will inform your decision and help you come up with a FaceBook advertising strategy that will work well for you or your firm.
It is also good to put into consideration the time you want the advertisement to run for. As earlier stated, FaceBook offers a wide selection of budgetary ad options. Considering this will enable you budget well for your ad campaign and this will subsequently affect the success of your campaign. You find that ads that run for longer tend to be more successful.
You should also consider your Geo-location; FaceBook is used by people in all parts of the world. It would be an effort in futility for you to advertise service or goods in for instance Toronto to a demographic that is in South Africa. You should opt to advertise in your geo-location as this will offer service to people who are close to you and your business and thus this may increase your sale revenues.
There are different groups on FaceBook. Each group is dedicated to specific topics and subjects. You should consider the number of groups available for the service whatever you plan to advertise. For instance, you find that groups related to weight loss and affiliate marketing are more than others groups. If you are planning to advertise a service that no one else offers, a targeted keyword group is an effective cheap way to advertise.
The nature of the ad you need to run can also be important. You might find that some exact key phrases may attract page views and likes than the others. If offering something for example weight reduction, it might be well to develop an advertisement that effectively conveys to a person who expects to slim down. This should help you greatly in coining an advertisement that will work nicely.
About the Author:
Learn more about Facebook advertising. Stop by Armando Rodriguez's site where you can find out all about Paid news in facebook and what it can do for you.
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