Friday, May 16, 2014

Ever Since Hip Hop Has Bee Around We Have Seen Many New York Rappers Take The Stage. New York City Seems To Be An Enormous Home

By Nick Durso


Usually, an artist that is mainstream today began writing or dabbling with music as a child. Many artists today seem to think that just because they have Pro Tools they can create music. There is more to music then that "One Hit Single" Being an artist includes; branding and planning. Music and hip hop require skills, talent, a team, and dedication. Just because New York artists have a show booked doesn't mean you will be successful.

Only a few rappers understand this concept. In order to build a brand and longevity, hip hop must be your life. You must have an entrepreneurial mind set to grow. Some artists just have the music side down 100%. That is why you need a team. The ones who are the true entrepreneurs are the artists who put the money they make back into their brand. Let's talk about some New York rappers that know this concept.

If you are a New York music lover then you already know who 50 Cent is. 50 is one of my favorites. He was born back in 1975 and started rapping at a young age here in Jamaica, Queens. He has since won many awards and been recognized as one of the most influential hip hop artists of our time. 50 Cent has been in movies, owns the Vitamin Water Company, and is a legend to all New York music lovers. He has won a Grammy Award, Billboard Music Awards, plus more.

50 Cent is someone who understands the business side of hip hop. From rapping on the streets to becoming the CEO of a large company he has been a great self-starter and successful business man. His previous album, Get Rich or Die Tryin' has been the definition of 50 Cent. Another great hip hop legend many New York music lovers look up to, as an idol, is Jay-Z. Jay-Z is originally from Brooklyn, New York. Everyone who listens to hip hop knows who Jay-Z is. He has been around a very long time and has been influential to every hip hop artist in some way. Both Jay-Z and 50 Cent share some similarities. They not only are involved with music and the entertainment businesses, but Jay-Z is also a successful entrepreneur. Jay-Z has a net worth of over a half of a billion dollars. Sitting around $520 million I would say Jay-Z has been pretty successful with his business decisions.

There are so many well-known hip-hop artists that come from New York City. The two mentioned above are some of the most well known people in the world. One thing that makes them so successful is that they use their money to make the money. This is key. In order to set everything up correctly, you must create a foundation then build from there. These two individuals have done just that.

Any upcoming artist out there should sit down, and write down short-term goals and long-term goals. If you don't mimic both Jay-Z and 50 Cent in some type of fashion,then you will just be another one hit wonder. There is way more to building your brand, story, and life as a hip hop artist then just music.




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