The word naartjie is a South African one used to refer to a sweet, citrus fruit, smaller than an orange. The Naartjie kids clothes brand is proudly South African in origin and has grown from its beginnings in a garage in Cape Town into an internationally recognized company. The worldwide rights to the brand were purchased by Naartjie USA and there are now many stores in the USA and some in the Middle East with more to come. The very successful e-commerce sites are growing too.
This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.
The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.
New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.
Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.
Special care is taken with every detail of a garment from design to choice of fabric, stitching, dyeing and washing. As long as garments are cared for correctly, they are durable enough to be worn and even passed on to another child. Instructions for care are attached to each garment and these should be followed to get the most use.
Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.
This brand has a style all its own which is both whimsical and wholesome and current trends are interpreted in kid-friendly ways. Bright fresh colors are used and designs are playful, reflecting the fun and imaginative aspects of childhood. Other key attributes embraced are comfort and practicality.
The garments are constructed mostly of cotton which is pre-shrunk. They are dyed after they have been stitched which gives them their vibrant color. This clothing may be rugged and durable but a special washing process makes them soft to the touch and comfortable to wear.
New collections are created every year, reflecting the most up-to-date trends worldwide but translating them into kid-friendly fashion. This means that there is always something new and fresh. Prints, styles and colors are updated but the fact that current items still coordinate with items purchased previously adds even more value for customers.
Newborns, babies and children up to the age of ten are catered for by the brand. Searching online by category allows customers to view tops, bottoms, dresses, swimwear, sleepwear and accessories like footwear. Items can be mixed, matched and layered successfully due to continuity between lines and attention to detail.
Special care is taken with every detail of a garment from design to choice of fabric, stitching, dyeing and washing. As long as garments are cared for correctly, they are durable enough to be worn and even passed on to another child. Instructions for care are attached to each garment and these should be followed to get the most use.
Going to one of the e-commerce sites offers a simple way of purchasing clothing from this brand. Once a particular garment has been selected, the right size can be determined by referring to a sizing chart available on the site. Downloading a foot measuring guide offers a way of determining correct shoe size. Payment can be made by securely via Payfast using internet banking or a credit card.
When the company opened a store at the Victoria and Albert Waterfront in Cape Town, the brand began to attract attention. Today it has many loyal customers not only throughout South Africa but throughout the world. The fact that new collections are produced regularly and promotions are often held gives customers a reason to keep visiting local stores. Shopping online is another option and offers an easy way to purchase garments.
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