Tuesday, April 14, 2015

The Growing Influence Of Top Fashion And Lifestyle Blogs

By Joanna Walsh


Social media has influenced the way we interact and communicate with one another. Bloggers have a wide reach today and the best have managed to accumulate large followings. The top fashion and lifestyle blogs are read by millions and their authors have turned into global stars.

There are many reasons why people begin to follow a particular blogger. They often identify with the strong style sense of a particular blogger. Another reason is to lean more about trends and brands. Bloggers write reviews about products and followers trust their advice. It makes business sense for brands to work together with bloggers as they have a trusted, loyal audience. Some businesses use social tools to help them to identify the bloggers that would help them most to sell their products.

Some of the biggest fashion brands realize the importance of collaborating with bloggers. They use them to make videos and model, review products and sometimes they even work together on designs. The big shows are attended by bloggers who are found sitting right in front.

Many blogs are full of beautiful photographs. Sharp, clear, well composed photographs are crucial to the success of a blog and bloggers who want to be successful have had to develop their photographic skills. As long as one has internet access, becoming a blogger is possible for anyone and gives them the potential to gain an audience. The consequences of blogging on society are only beginning to be seen.

Posts are often photo-heavy but the written content is also very important. Styles vary considerably but the best bloggers are able to engage with their audience in a personal way. Content is also often information rich with honest reviews about products. Many of them are inspirational, giving their readers advice, tips and ideas for improving their lives. The beautiful thing about a blog is that followers can read focused content in a style of delivery that suits them. They are also interactive and followers can post comments for all to see. The shift is from mass communication in one direction to varied interaction in which specialized interests can share ideas.

Human beings have always told stories. In this computer age, blogging provides a new way to tell stories, to share with one another and to pass on lessons learned. No topic is off limits and there is always an audience, no matter how obscure it might be. For more mainstream topics, there are huge audiences who benefit from the interaction with one another.

Many lifestyle blogs cover a range of topics with others focusing on a specific area such as parenting or healthy eating. Many of these bloggers are women and they blog about their lives and their families. Some of them do this in an anecdotal, amusing way. Others offer all kinds of advice, recipes, tips on how to become more organized and ways to improve the home.

A blog is often started without any intention other than as a hobby. However, once a following has been established, they become of interest to those who are marketing products. This is because their followers are a faithful, trusting audience who tend to listen to their advice. This means that what began as a hobby, becomes much more. As more and more people are beginning to blog, it will be interesting to see what consequences this has on society in the future.




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